Bleed purple!

We have a dynamic mix of elements that make up our culture. It starts with a shared vision and mission, and it reaches down into the very DNA of our employees, franchisees, and partners. We live by the credo, “Bleed purple!” And many of us even go so far as to personally brand ourselves with the Anytime Fitness Running Man logo.

Our vision, while simply stated, is far-reaching and ambitious,
and it guides our actions each day.

Improve the self-esteem of the world.

You may think, “Why would a fitness company care about self-esteem?” The answer is easy—we can’t imagine anything that’s more important—especially when it comes to achieving health and fitness goals or owning a business that makes a difference in people’s lives.

Self-esteem is central to everything a person does, and it can be the difference between success and failure, being positive or negative, and feeling happy or sad.

Ultimately, self-esteem affects how a person feels about themself and their worth. And helping people feel better about themselves is at the heart of our business.